that said. studio

Tomás Ireland MISTDGraphic Designer

EMAIL – tomas@thatsaid.studio
SOCIAL – @thatsaidstudio
TEL – +44 (0) 793 516 3412


I'm an award-winning multidisciplinary graphic designer from west Belfast, in the north of Ireland. I studied Graphic Design at DJCAD (Duncan of Jordanstone) and specialise in editorial design, investigative journalism, brand identity, animation, film, and social media campaigns. With a deep love for typography and the nuances of invisible design, I focus on the details that often go unnoticed, but make all the difference.
Only What Matters.


CONTACT

CV
Education

Bachelor of Design – BDes (Hons) Graphic Design
Duncan of Jordanstone College of Art and Design (DJCAD)
First Class Honours (1:1)
Sept 2023 – June 2025
Certificate of Higher Education (CHE) Graphic Design
Ulster University, Belfast
Pass (120 Credits)
Sept 2022 – June 2023

Pearson BTEC Level 3 National Extended Diploma in Art & Design Practice – Belfast Metropolitan College, Belfast
Distinction
Sept 2021 – June 2022

VTCT OFQUAL Regulated Level 3 Diploma in Fitness Instructing and Personal training – Uni Learning, Belfast
Pass
Oct 2020 –  May 2021
Honours and Awards

Member of the International Society of Typographic Designers (MISTD)
Issued by International Society of Typographic Designers (ISTD)
Associated with DJCAD
June 2025

Salterns Prize
Issued by Duncan of Jordanstone College of Art and Design
Associated with DJCAD
May 2025

Alexander Leslie Russell Prize
Issued by Duncan of Jordanstone College of Art and Design
Associated with DJCAD
May 2025

CKD Design Annual Report Shortlist
Issued by Carr Kamasa Design
Associated with DJCAD
Nov 2024
Skills

Creative & Design
Specialised in branding, packaging, graphic and
editorial design, typography, and visual storytelling.
Skilled in motion graphics, key-frame animation,
and film editing. Proficient in Adobe Creative Suite
including InDesign, Illustrator, Photoshop, Lightroom,
Premiere Pro, and After Effects.

Research & Strategy
I have a strong background in design research,
sustainability reporting, marketing insights, and
impact evaluation. Experienced in documentary and
journalistic research, semi-structured interviews,
and academic writing.

Communication & Campaigns
Develops strategic brand messaging and personal
branding. Experience in political and social campaign
design, storytelling, and creating compelling
information graphics. Focused on audience
engagement and clarity.

Personal & Interpersonal
Adaptable and solutions-focused, with strong
problem-solving skills and emotional intelligence.
Skilled in negotiation, active listening, and maintaining
calm under pressure. Reliable and punctual with
a collaborative approach.

Lifestyle & Service
Qualified in personal training, fitness instruction,
and sports nutrition. Experienced in hospitality and
customer service. Confident in sales environments
and client-facing roles.












Selected Work.
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1. Ephemural – Milestones ISTD – Publication








2025
Typography, Publication, Politics, Identity, Murals, Conflict, Community, Ireland
Ephemural responds to the ISTD Milestones brief through a 192 page book  exploring Belfast’s murals from the 1970s to today. Focusing on sites in West Belfast, it combines interviews with artists, historians, and locals to examine how murals reflect division, memory, and shifting identity. Designed with an archival, lo-fi aesthetic and bold Ulster Irish typography, the project focuses on community impact, offering an accessible lens on the city’s visual history. The book comes in a range of three variations upon special order request; wiro-bound, perfect-bound paperback and smyth-sewn hardback.



2. Ephemural – Milestones ISTD – Documentary








2025 Documentary, Film, Politics, Identity, Murals, Ireland
A self-shot, two-hour documentary specifically adapted for CRT screens in 4:3 aspect ratio. It explores the murals of Belfast from the 1970s to the present day. Guided by an experienced Cab Tours Belfast guide, I was brought through murals on both sides of the divide in west Belfast, tracing their impact locally and globally. Featuring interviews with artists, historians, and residents, the documentary examines how public art expresses memory, division, and shifting identity within a contested landscape.

3. Small Hours – Hatch –  Non-alcoholic Beverage Brand Identity – Apéritif






2025Brand Identity, Non Alcoholic Beverage, Marketing
The Small Hours apéritif is made for a drinking culture that values experience, atmosphere, and connection. Made in collaboration with Illustrator Sophie Aicken, it is designed for Gen Z’s shift toward intentional, experience-led socialising, fitting seamlessly into restaurants, speakeasies, or nights in. Whether spacing drinks, avoiding hangovers, or seeking a considered alternative, Small Hours enhances the experience. The brand channels bold '90s serifs and early 2000s visuals, dim bars, grainy film, and lo-fi house drifting under conversation. Confident, minimal, and nostalgic without excess.








4. Torn Truth – D&AD –  Social Media Campaign






2025Typography, Social Media Campaign, Animation, Politics
The #TornTruth campaign confronts the role of typography in controlling narratives around Palestine. Through bold, unfiltered type, it challenges censorship, media bias, and the erasure of Palestinian voices. Produced through analogue means, the animation is a stop-motion of risographed transcriptions and images photographed at a high resolution. In this podcast clip, Ilan Pappé unpacks the logic of elimination at the heart of settler colonialism in Palestine, echoing Patrick Wolfe’s enduring thesis.




5. Encouraging Eden – CKD Design  – Sustainability – Strategic Report – UNSDGS

CKD Design Strategic Report Shortlist – 2024











2024Infographic, Sustainability, Interactivity, Annual Report, Presentation
This report sets out Dundee’s commitment to a fairer, greener future – from the Waterfront to Balgowan. Flagship projects like the Eden Project and V&A Dundee highlight how sustainable design, community partnerships, and long-term investment are driving real change across education, health, and the environment, in line with the UN Sustainable Development Goals.

Designed using Dundee’s brand colours – mint green, yellow, black, and white – the report balances clarity with warmth. A 12-column grid and interactive features guide readers through six themes, supported by accessible typography: Mongoose for data and quotes, Neue Haas Grotesk for structure. Shortlisted by the team at Carr Kamasa Design, the report positions Dundee as a model for inclusive, sustainable development and invites deeper engagement with 
the city’s progress